Burris Optics is proud to announce its recognition as Guns & Ammo Innovator of the Year for 2024. This prestigious award, bestowed by the editors, contributors, and staff of Guns & Ammo, celebrates Burris’ exceptional advancements in optical technology and product development within the firearms industry. The honor reflects the hard work and dedication of the entire Burris team in delivering groundbreaking optics that enhance the experience for shooters and hunters alike.

Rooted in the rugged spirit of the American West and a deep respect for the hunting tradition, Burris Optics has long been synonymous with the pursuit of precision in the outdoors. The company's commitment to crafting dependable optics for hunters and shooters stems from its heritage, which resonates strongly with its loyal customers across the U.S. and beyond.

The Guns & Ammo Innovator of the Year award process is rigorous, involving extensive in-house product testing, field reports, and feedback gathered from industry events. Only products made commercially available since the fourth quarter of 2023 were eligible, ensuring that only the latest and most innovative designs were considered. Burris Optics’ cutting-edge releases for 2024 stood out for their superior quality, performance, and ability to meet the needs of a broad audience.

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Highlighted Products:

Burris introduced a range of revolutionary optics in 2024, including:

• Eliminator 6: This next-generation optic integrates ranging capability, environmental monitoring, and advanced ballistics technology, providing shooters with unparalleled precision and ease of use. Building on the legacy of previous Eliminator models, the Eliminator 6 represents the forefront of optical innovation.
• Signature HD Spotting Scope: Featuring a 20x to 60x magnification range and apochromatic HD lenses, this scope delivers crystal-clear images, an M-LOC accessory mount for using red dots and an integrated ARCA mount, setting a new standard for spotting scopes.
• Veracity PH Riflescope: With a 5x zoom range and an advanced heads-up display (HUD), the Veracity PH is designed to enhance accuracy across various shooting distances. Paired with the BurrisConnect app, it allows users to easily create and upload ballistic profiles for optimal shooting performance.
• FastFire C Red-Dot Optic: A lightweight and versatile red-dot sight for micro-compact pistols, the FastFire C boasts “Always On” technology with an impressive 25,000-hour battery life, making it an ideal choice for concealed carry and personal defense.
• BTH35 v3, BTS35 v3, and BTC35 v3 Thermals: These high-resolution thermal optics offer a range of easy-to-use features, from handheld devices to rifle-mounted units, each designed to deliver exceptional performance in the field, regardless of the conditions.

These innovative products reflect Burris Optics' unwavering commitment to enhancing the shooting experience for professionals and enthusiasts alike. The diverse range of optics and the advanced technology embedded in each product played a significant role in earning Burris the 2024 Innovator of the Year title.

“We are deeply honored to receive this award,” said Bruno Beccaria, General Manager at Burris Optics. “Our team strives to push the boundaries of optics technology, and this recognition from Guns & Ammo reinforces our commitment to delivering products that set new industry standards. We’re excited to continue innovating and providing our customers with the tools they need for success in the field.”

The Innovator of the Year award marks a milestone achievement for Burris Optics, reinforcing the company’s position at the forefront of the firearms optics industry.

For more information on Burris Optics and its award-winning products, please visit Burris Optics.

About Burris

Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit ?BurrisOptics.com?or?Facebook.com/BurrisOptics.

About Beretta Holding S.A

Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.

With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.