What Makes Burris Optics the Best Riflescope on the Market

So how do we make the best scopes on the market? We started by analyzing and breaking the competition's scopes - then made a scope that wouldn't fail at those same weak points. When we had repeatable turrets that wouldn't fail we brought in some of the best long range shooters in the country and gave them many different reticles to try until we found reticles that would allow you to see misses without giving up the ability to aim precisely at any distance. If you still have questions feel free to leave them in the comments below. Don't forget to click the subscribe button to get notified of more informational videos that we have coming out every week.

Burris Optics, based in Greeley, Colorado, has been an optics innovation leader for nearly 50 years. The company produced its first optics in 1972 and was the originator of the ballistic plex design employed by every hunting optics manufacturer since. Every optic produced by Burris is designed, engineered, and tested in our Greeley, CO facility.